I’m a NYC-based Global Brand Experience Producer and Creative Strategist with 10+ years leading culturally-led campaigns across entertainment, fashion, and consumer brands. I specialize in designing moments that spark conversation, shape culture, and translate seamlessly into social-first storytelling.

My work spans global experiential campaigns, creator-driven content strategies, talent + VIP experiences, and 360 activations that bridge PR, partnerships, social, and brand. Whether producing a multi-market takeover for Netflix or building a creator-forward activation for a beverage launch, I focus on delivering world-class experiences that feel both meticulously crafted and culturally intuitive.

Born in Buenos Aires and raised between multiple cultures, I bring a bilingual (English/Spanish), cross-market perspective to every project — collaborating across LATAM, U.S., and European teams with ease. I love building experiences that connect people, platforms, and brands in meaningful, memorable ways.

Over the past few years, I’ve led global experiential and integrated marketing initiatives for Netflix, Lipton Hard Iced Tea, Casa Azul Tequila, and entertainment partners across the U.S., LATAM, and Europe — shaping creator-first brand moments and large-scale cultural activations.

Let’s build something unforgettable.